"This is a sophisticated, erudite, and provocative study of one of the word's most enduringly popular modern sites of Christian worship. In arguing for the transformative character of the shrine's amalgamation of spirituality and commerce. Suzanne Kaufman offers a compelling explanation for its longevity and for the ever-growing market for mass-produced religious objects even today(...). Kaufman has produced an important book that will be of great interest not just to historian of France but to anyone interested in the role of religion in the modern world."